It's okay to be caught in the middle.

We're thrilled to launch the official clipping campaign for Malcolm Todd, the indie-pop phenom who went from never playing a show to selling 100,000 tickets across three continents, and who's now impossible to ignore. From "Earrings" taking over TikTok to his new album Do That Again flooding the charts.

Transform "Malcolm In The Middle” the fan-favorite, feel-good standout from the album, into punchy, scroll-stopping short-form clips that drive hype and streams. Lean into the jolly, upbeat energy, lean into the memes and text-on-screen formats already popping off, and make people stop scrolling in the first two seconds.

See Campaign Brief below.