Content should feel organic, nostalgic, emotional, and fan-led rather than overly promotional. Jhené Aiko's official instagram and TikTok sounds must be used. Refer below for the official links.

How you can make it

Any of these three routes works - pick whichever suits your page.

1. Make your own. Original content built around the Jhené Aiko theme, using one of the approved sounds below.

2. Clip and edit. Cut from the approved interviews and videos linked below.

3. Combine the two. Interview or video footage cut over one of the official sounds.

We want to tap into the feeling of:

• “You had to be there.”

• Rediscovering songs you forgot you loved.

• Lyrics that hit differently 10+ years later.

• Jhené’s influence on the sound and aesthetic of modern R&B.

• The early-2010s Tumblr / alternative R&B / late-night playlist era.

• Fans reflecting on where they were when they first discovered Jhené.